Privacy Policy

Our commitment to protecting the personal and financial information you share with Gracie Financials LLC.

Introduction and Scope

 

Gracie Financials LLC ("Gracie Financials," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you entrust to us. This Privacy Policy describes how we collect, use, store, share, and safeguard personal information in connection with our website, our financial planning and investment advisory services, and our communications with current and prospective clients.

 

This policy applies to visitors of our website, individuals who contact us through our online forms or by other means, and clients who engage our financial planning services. By using our website or providing information to us, you acknowledge that you have read and understood this Privacy Policy.

 

We operate as a registered investment adviser in the State of Colorado and are subject to professional recordkeeping and confidentiality obligations. Those obligations are in addition to, and not replaced by, the practices described here.

 

Information We Collect

 

We collect information that is reasonably necessary to provide financial planning and investment advisory services, to comply with legal and regulatory obligations, and to communicate effectively with you.

 

The categories of information we may collect include:

 

• Identifying information: name, postal address, email address, telephone number, date of birth, and Social Security number or taxpayer identification number.
• Financial information: income, assets, account balances, investment holdings, debt obligations, insurance policies, tax returns, estate documents, retirement accounts, and business interests.
• Household and employment information: marital status, family structure, employment status, employer name, compensation, and benefit elections.
• Online activity information: pages visited on our website, time spent on pages, browser type, device information, IP address, and general geographic location derived from your IP address.
• Communications: records of emails, phone calls, meeting notes, and other correspondence related to your inquiry or engagement.

 

How We Collect Information

 

We collect information through the following channels:

 

• Directly from you: when you complete our contact form, send us an email, speak with us by phone, meet with us in person, or complete intake questionnaires and planning documents.
• From your authorized representatives: such as your accountant, attorney, insurance agent, or other professionals you have asked us to coordinate with.
• From financial institutions: with your authorization, we may receive account statements and transaction data from custodians, broker-dealers, or other financial service providers.
• Automatically through our website: we use standard server logs and a small number of cookies to understand how visitors use our site and to maintain its security.

 

How We Use Your Information

 

We use the information we collect for purposes that include:

 

• Preparing personalized financial plans, investment recommendations, and retirement projections.
• Opening, maintaining, and servicing advisory accounts where applicable.
• Communicating with you about your plan, account activity, and appointments.
• Complying with legal, regulatory, and professional obligations, including recordkeeping, tax reporting, and anti-money laundering requirements.
• Improving our website and client experience through aggregated usage analytics.
• Protecting the security and integrity of our systems and information.

 

We do not sell your personal information to third parties, and we do not use your information for behavioral advertising.

 

How We Share Your Information

 

We share personal information only when necessary to serve your interests, to operate our practice, or as required by law. The categories of parties with whom we may share information include:

 

• Service providers: custodians, portfolio accounting platforms, financial planning software providers, document storage vendors, and technology support firms that assist in delivering our services.
• Professional advisors you authorize: your accountant, attorney, insurance agent, or other professionals when you have asked us to coordinate with them.
• Regulatory and legal authorities: government agencies, courts, or self-regulatory organizations when disclosure is required by law, regulation, subpoena, or court order.
• Business successors: in the event of a merger, acquisition, or sale of all or a portion of our practice, personal information may be transferred as part of that transaction, subject to confidentiality obligations.

 

We require any third party that receives personal information from us to use it only for the purpose for which it was shared and to protect it in accordance with applicable law.

 

Cookies and Tracking Technologies

 

Our website uses a limited number of cookies and similar technologies that are necessary for the site to function properly and to collect anonymous usage statistics. These technologies help us understand which pages are most useful to visitors and whether the site is operating as expected.

 

We do not use advertising cookies, tracking pixels from social media platforms, or tools that build profiles of your browsing behavior across the internet. You may disable cookies through your browser settings; however, doing so may affect the functionality of certain features of our website.

 

Data Security

We maintain administrative, technical, and physical safeguards designed to protect the personal information in our care. These safeguards include encrypted storage, access controls, secure communication channels, and regular review of our information handling practices.

 

Access to client information is limited to personnel and authorized service providers who need it to perform their responsibilities. We train our team on the importance of confidentiality and require them to follow our information security policies.

 

No method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially reasonable means to protect your information, we cannot guarantee absolute security.

 

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to provide services to you, and to comply with applicable legal, regulatory, and professional recordkeeping obligations.

 

For current and former clients, advisory records are generally retained for the period required by applicable securities regulations and tax laws, and thereafter securely destroyed or anonymized. Inquiry records from website visitors are retained only as long as needed to respond to your request and are deleted once they are no longer useful for that purpose.

 

Your Privacy Rights

 

Depending on where you reside, you may have certain rights regarding your personal information. These rights may include:

 

• The right to access the personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your information, subject to our legal and regulatory retention obligations.
• The right to withdraw consent for marketing communications at any time.
• The right to request a copy of your information in a portable format, where applicable.

 

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within the timeframes required by applicable law and will verify your identity before disclosing or modifying any personal information.

 

Children's Privacy

 

Our website and services are not directed to individuals under the age of eighteen, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under eighteen without verifiable parental consent, we will take steps to delete that information promptly.

 

Third-Party Links and Services

 

Our website may contain links to third-party websites or resources for your convenience. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices, security, or content. We encourage you to review the privacy policies of any third-party sites you visit.

 

Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes in our practice, technology, legal requirements, or regulatory guidance. The revised policy will be posted on this page with an updated effective date.

Material changes will be communicated to active clients directly where required by law or where the change meaningfully affects how we handle your personal information. We encourage you to review this policy periodically.

 

Contact Us

 

If you have questions, concerns, or requests related to this Privacy Policy or our handling of your personal information, please contact us:

 

Gracie Financials LLC

 

Address
1207 Fosdick Dr., Colorado Springs, CO 80909

Telephone: (719) 357-7994

Email: info@graciefinancials.com